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An innovation studio for the food ecosystem


Startle is an innovation studio that seeks to transform the food system by exponentially improving the volume, speed, and ease with which food tech concepts reach their full potential. 

Working with scientists, designers, corporate partners and investors, Startle bridges the gap between untapped technologies that might otherwise languish in labs, and real-world applications that could change the world.


Who We Are


The Navigator

Jean Van Damme

A food science engineer–turned-intrapreneur-turned-entrepreneur, Jean has 10 years experience as a business consultant and was Director of R&D and Innovation for a top food retailer in Europe.

His strength and passion lie in navigating the unpredictable and uncharted waters of food innovation.

MS,  University of Leuven

MBA, Vlerick Business School

The Connector

Jennifer Goggin

An entrepreneur and advisor in food tech for the last 10 years, Jenn founded 2 food tech ventures: FarmersWeb (still operating nationwide) and Pippin Foods (acquired). 

She is a frequent panelist and moderator for food industry events, and is hardwired into the food ecosystem—finding, identifying, and creating otherwise elusive business connections and collaborations.

BA, Columbia University

The Storyteller

Debra Strober

A creative director and content strategist, Deb has 15 years of scientific, health, and brand narrative-writing experience.  She also spent time as business development lead/ communications strategist in healthcare advertising.

Deb loves to find and share the stories that hide in everything around us—the stories that inspire each of us to make choices and take action.

BA, Cornell University

MA, University of Chicago

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Case Studies

Take a look at what we’ve been working on


Connecting the measurement capabilities of spectroscopy with machine learning to address the demand for food supply chain safety and authenticity


Re-imagining and re-engineering food supplements for a retail chain by combining scientific insights, consumer preferences, and the right technology

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We’d love to work with you. Drop us a line below to chat.